Top 5 Personal Finance Budgeting and Planning Apps on Unified Platform in Africa - Q4 2021

In the fourth quarter of 2021, the top personal finance budgeting and planning applications in Africa showed diverse performance trends, as per data from Sensor Tower. Here’s a closer look at the weekly downloads, revenue, and active user metrics for each app.

Kippa - Simple Bookkeeping App saw significant fluctuations in weekly downloads, peaking at approximately 101K in the week of November 22, before declining to around 18.7K by the end of December. The app's weekly active users also followed a similar pattern, reaching a high of about 100K in late November and then tapering off to approximately 35.6K by the end of December.

22seven: Budget, Track & Save experienced relatively stable weekly revenue, averaging around $10-$14. Weekly downloads, however, showed notable spikes, with a significant peak of about 6.9K in the first week of December. Active users also increased, hitting a high of approximately 11K in early December.

The app المصاريف exhibited varied weekly revenue, with a peak of $108 in early November. Weekly downloads remained fairly consistent, fluctuating between 2.1K and 3.7K. The app maintained a steady number of active users, averaging around 12K to 13K throughout the quarter.

CashBook: Business Ledger Book showed a gradual increase in weekly downloads, culminating at approximately 3.3K by the end of December. Active users also displayed a steady upward trend, reaching about 10.5K in the last week of December.

Finally, Bank Account Balance Check had relatively modest weekly downloads, with a peak of around 3.5K in late September, followed by a decline to about 1.4K by the end of December.

For more detailed insights into the performance of these apps, visit Sensor Tower.